re:give logo

Quarterly Update – Q3 2020

It has been a crazy few months to say the least! We hit social media in a not-so-soft launch on July 13, 2020 and we’ve been hustling ever since. We have been focusing on our Instagram presence but have also been polishing up our LinkedIn and mulling over Facebook. We have 410 followers on Instagram as of the day this is written and while I obviously know that’s not a lot in the grand scheme of Instagram, its 410 more than we had before (and its more than I have on my 8 year old personal Instagram… but we can discuss how popular I am a different day).  We have engaged 3 partners, Alix Rae who designed our logo, ParkerPR who took us on pro bono to help us get our message to the media and Plastic Free YYC who gave us loads of advice and engaged with us during their Zero Waste Fest from Aug 27-30 2020. If you have a project you need help on, or just want to check out some great Calgary businesses, be sure to check them out!

Team News

In addition to growing our external presence, our team has increased substantially since we launched. We started out with Andrea and I; the co-founders, with Tess ad Tyrone supporting us with social and technology, respectively. We have since taken on Sarah, our Communications Manager who keeps us on top of our social media analytics and content strategy. Britney joined our team as Event and Fundraising Coordinator to help us develop our virtual campaigns and organize our in-person events. Megan agreed to help us with our gift card donation analysis as our Data Management Associate, focusing on learning about the waste left on these gift cards and better understanding what this means for re:give and the greater community. Alix, our logo designer, has also agreed to help us with our graphics on a more permanent basis!

Finally, a bitter sweet announcement that our lovely Social Media Manager, Tess, had to step down from the re:give team because of an amazing new career opportunity. We are so happy for her but will miss her dearly. Her role has since been split across the remainder of our team. Our team is way bigger than we thought it would be at this point, but we are thankful to the passionate and talented individuals who have agreed to give us some of their time. We wanted to create a team that believed in re:give’s mission, that could scale with re:give’s growth.

The Numbers

You’re probably thinking “Wow cool, you’re spreading your message, your team has grown, but how many cards did you get?” Well, in our first quarter (which ended Sept 30, 2020) we collected 62 cards for a total of $596.25. This is a promising trend, and demonstrates that there is appetite and need for the work we are doing! We cant wait to continue our work and spread our message out to the community.

What’s Next

As for our next steps, there is still a heck of a lot of work to do. Andrea has her marketing team in full gear ready to launch an invite-only COVID friendly event, we have a couple of cool campaigns coming out on social, and we’ll be meeting with a number of amazing community business leaders in the next little while! We have also lined up our first monetary donations with an amazing Calgary organization for the month of October. As always, I am working with our team to keep those cards coming in and consolidating while also preparing documents to apply for our charity status and a number of other grants. Stay tuned!

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Sarah is a self-professed busy bee. Currently she is working as an HR Manager at a Financial Planning & Investment Management Firm, while studying towards a Master’s Degree in Human Resource Management at the University of Regina. She is focused on employee communications, establishing and supporting strategic HR direction, developing change management plans and everything in between. Sarah hopes to use her communication experience with content strategy and development to maximize re:give’s community outreach and engagement. In her spare time, Sarah is an avid travel enthusiast, cat mom and newly avid golfer.

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Tyrone is a technology enthusiast in every sense of the word.  Tyrone works with client’s day-in and day-out on solving industrial automation solutions as Regional Sales Manager at WAGO.  In his spare time he has helped numerous startups with their technology and automation focused goals, from equipment startup and implementation to IT and backend support.  Tyrone’s community-focused goals are to help younger generations foster an entrepreneurial mindset and help instill the values required for personal success in both career and life.

 

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Growing up in Toronto, Megan recently moved to Calgary in 2019 and currently works as a Strategy Analyst for ATB Financial. Megan is dedicated to contributing to the pursuit of elevating innovation in today’s financial environment. She joins us from Toronto where she graduated with a Bachelor of Commerce from the University of Guelph’s Gordon S. Lang School of Business and Economics. In Megan’s spare time, she enjoys skiing, horse-back riding, and spending time with her dog, Stella.

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Jenna is a born and raised Calgarian who currently works in Pediatric Oncology Research at the Alberta Children’s Hospital. Jenna was a founding member of a not for profit, Outrun the Stigma, founded in 2013 when she was an undergraduate student at the University of Calgary. Outrun the Stigma was the first and largest mental health awareness run in Western Canada and has raised over $173,000 for mental health organizations in Calgary between chapters in Calgary and Edmonton. Jenna prides herself in her attention to detail, being a reliable leader, and enjoying the more “behind the scenes” work like understanding and creating various applicable policies and procedures and monitoring for compliance. She recently graduated from a Master’s of Science in Law from Northwestern University which gave her a unique understanding of law and regulatory frameworks that has been an incredible asset to the development of re:give.

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Andrea is an aviation enthusiast, and gender advocate. Her tandem pursuit of a commercial pilots license and a gender studies degree has provided her a large community network, which has allowed her to build relationships with professionals from a variety of sectors. She serves on the Board of Directors for the Canadian Club of Calgary, and her ability to build valuable relationships, as well as her marketing skills, have provided her the opportunity to sit on the communications and membership committee. Andrea strives to be an innovative problem solver, and enjoys exercising her skills as an effective leader and communicator. Andrea hopes to pair her experience, education, and tenacity to work towards diversity and inclusivity within the nonprofit sector and beyond.